Me three

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What insight!
I'm not thinking business so much here, but the whole idea of new ideas.
Lots of people have good, new ideas.
Some people are the visionaries with the grandiose schemes. They seem to always be running around with something new to promote. They don't seem to care if anyone agrees with them or is willing to work with them. They act like they have no inhibitions, and will do whatever comes into their mind to do.
Sometimes someone else sees one of these ideas and recognizes its value. Quite possibly they had been thinking the same thing, but didn't have the nerve to try it on their own. But they are now willing to risk the possible embarrassment and join the first guy.
Then comes the all important 3rd guy in. He too is on the cutting edge. He has been watching carefully. He may not have had the initial idea, but he totally recognizes it as something of value. He knows it is powerful and needs to help it catch on. He knows his support will help add momentum. He knows people will begin to pay attention if he comes on board. He knows if he takes the plunge, others will find it easier to join in.
Guy #3 is probably the critical mass.
Guy #3 doesn't have to come up with the good idea.
He doesn't have to suffer the embarrassment of being the 'token' supporter of #1.
Guy #3 casts the deciding vote. Once he is in, it is incredibly easier for many more to come onside and be the "me-too's".
I want to be a guy #3.